Michel Gondry and the Cinema Factory

After setting up some Google alerts for my networked media course at university, I stumbled upon an article on rt.com about Michel Gondry’s latest project, but what made this story interesting was that this particular project wasn’t a film. Welcome to the ‘Michel Gondry Film Factory.’

Now, before you pack your bags and head off to Moscow to produce your next feature, I should mention that the factory acts more like a workshop where the public can work with equipment and sets they wouldn’t normally have access to. Pre-booked sessions run for three hours, allowing groups of people to enjoy the process of filmmaking for a short time.

 

Gorky Park in Moscow (Photo credit: Wikipedia)

 

While this is more of a novelty than a practical step in the democratisation of filmmaking, it will undoubtedly inspire many who enter the factory, and might make people more aware of the processes behind the camera, which is always a good thing.

Luckily, it seems opening factories isn’t preventing Gondry producing his own films at the same time. Mood Indigo, Gondry’s adaption of the 1947 novel Froth on the Daydream, will light up screens in 2013, starring none other than Audrey Tautou. Pictures of some of the sets have already been published online.

 

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